It’s all fragmentary, but a Drake album doesn’t have to cohere in the same way we might expect another artist’s big release to. So maybe Drake just isn’t an album artist anymore? He drops singles and B-sides, memes and emoji, bits of slang, and sketches of tunes. But this is a long record, and the Live-and-Exclusive™ debut doesn’t do it many favors.Ĥ. And Views certainly has its moments - plush-carpet opener “Keep the Family Close” makes it clear that Drake’s ultimate destiny is to tour with Teddy Pendergrass’s backing band, and the dancehall tints on “One Dance” and Rihanna-featuring “Too Good” prove that Tropical Drake is a real force here to stay. Which means that the album itself has to work twice as hard to hold your attention. (Though it’s not exactly a surprise that something Beyoncé made look simple is, in fact, exceedingly difficult.)ģ. The lesson: The live drop isn’t a science yet. And when the album hit iTunes just before Drake hit the air for the already-delayed discussion, listeners had to choose between the two. Maybe Drake thought he did, too, but an interview with Zane Lowe isn’t quite a postapocalyptic fashion show or a painstakingly crafted film.
Ye and Bey had spectacles to fall back on. But our attention is fractured and fleeting. Better yet, make them fork over something even more costly: time.Ģ.
Let the audience know it’s coming, but make ’em fork over cash - exclusive streaming deals ain’t cheap. Drake did the same with Views last night (or at least tried to), and it feels like the next logical step after a period of exhausting surprise releases. Think Kanye West, who rented out Madison Square Garden to debut The Life of Pablo, or Beyoncé, who took over HBO for Lemonade. The album as a medium can flourish in 2016 - it just has to be big enough to make people crowd around a digital hearth to listen to it. But now it’s here, and we have some thoughts:ġ. Anticipation has only swelled since then, as we’ve been left to judge his two amuse-bouche mixtapes against the gaping negative space that Views carved into our imaginations. It was first announced way back in 2014 (under the title Views From the 6), centuries in the era of the shock album release. In 2015 he released the chart-topping mixtapes If You're Reading This, It's Too Late and What A Time To Be Alive.The release of Drake’s Views has been a long time coming. However, the record, which infuses elements of dancehall and afrobeats, has received some controversy with a number of listeners claiming that it wasn't a "rap album". One Twitter user hinted that the record would likely spawn hilarious memes saying: "#Views got me thinking about mistake I haven't even made yet." Twitter has erupted with heaps of praise for Views From the Six, with many describing the LP as his best work yet. Judging by reactions so far, the Canadian heartthrob has excelled. The highly anticipated record, which was released exclusively to Apple Music and iTunes, features collaborations with industry heavyweights including dancehall artiste PopCaan, rapper Pimp C, afrobeats star Wizkid and Jay Z.
The Young Money star sent the internet into a frenzy when he finally unveiled Views From The 6 on Friday (29 April). Fans have had to wait three years for Drake's official follow-up to his 2013 album Nothing Was The Same, and it looks like the rapper has not disappointed.
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